Julia Grzeskowiak

Project for Public Spaces (PPS) is a non-profit working in communities worldwide to envision, plan and transform public spaces for the better. Founded in 1975, the organization has been instrumental in cultivating the placemaking movement.

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In conjunction with a transition to new leadership and strategy, they asked BMD to design a visual identity that would capture the organization’s spirit and dedication to community-powered public spaces while also striking an invigoratingly new tone for years to come.

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BMD designed an identity that signals the organization’s mandate to imagine possibilities together with communities. The team developed a dynamic, fill-in-the-blank mark whose notebook-style linework can expand to include messaging and storytelling. In its most expressive form, the lines bloom into line-mark doodles, illustrating elements of placemaking such as transportation, nature, outdoor activities, health and wellbeing. A vibrant and energetic palette is paired with a more sober counterpart allowing for flexibility across reports, infographics, community engagement materials and communications.

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The rebrand is optimistic, people-driven and celebrates the impact of public spaces and placemaking on individuals and cities alike.

Created at Bruce Mau Design. A Bruce Mau Design project.